Louise launches 'Wild About Beauty' and is the cover girl of Red Magazine
Louise Redknapp might be known for her smooth vocals and being married to one of the biggest footballers in the UK, but now she’s also making a name for herself in the world of beauty.
Her new line, Wild About Beauty, will be released at selected Debenhams and House of Fraser later this month.
Louise, who is married to ex-England player and television pundit Jamie Redknapp, said: “Going into make-up is a nice change of direction in what I do. It’s my business. It’s not an endorsement or a licence deal.
“I own the company and put a lot of time, effort and investment into it.
“I like to use my brain and be creative. Coming from music and going into TV, I like to do things that are right for me and not work aimlessly on things I have no passion for. I like to work.
“I was involved in the business element of this, setting it up, the creativity of it, formulating it and running it.”
Louise, 37, who also appeared as a judge on BBC’s So You Think You Can Dance, has gone for a very natural-looking range, which is already receiving positive feedback from beauty professionals – and her friends.
She said: “For me, being a working mum, it’s a really easy colour cosmetic brand. It has lovely natural ingredients and my partner is Kim Jacobs, a fantastic make-up artist who has formulated tons of make-up. The colours suit everyone.”
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Louise is the face and hair of Schwarzkopf
23 Nov 2011
Louise Redknapp is to front Schwarzkopf’s new home hair colour range LIVE Salon Style.
The former singer and TV presenter will front an advertising and PR campaign for the brand.
The campaign will launch later this year and run during 2012. Activity will include in-store, point of sale, print and social media activity as well as a PR campaign.
It is the first time the celebrity has fronted a hair-care range but she has previously fronted campaigns for Carling and lingerie brand Triumph.
The brand’s previous celebrity ambassadors include Australian actress and Strictly Come Dancing competitor Holly Valance, presenter Lisa Snowdon and ex-Spice Girl Emma Bunton.
Ben Haxworth, head of marketing at Schwarzkopf, says: “Louise is the perfect ambassador for LIVE Salon Style, a range designed for busy women who need to be able to achieve salon-like results in their own time and their own home.
“She combines true sophistication with on-trend styling and, despite all her years at the top, also radiates a warm and down-to-earth persona. Her role as both professional career women and busy mum is definitely one that women can relate to and are inspired by.”
Louise Redknapp adds: “I’m delighted to be the new face and hair of Schwarzkopf LIVE Salon Style. Hair is really important to me and I know just how much hair colour can affect how we look and feel. The right hair colour can make a difference to your whole look.”
Louise on BBC's So You Think You Can Dance
You can currently find Louise as one of the judges on BBC One's So You Think You Can Dance.
Jamie & Louise Thomas Cook it Again
LONDON, Jan. 7, 2011 - PRNewswire
With the peak holiday booking season well under way, Thomas Cook has once again looked to Jamie and Louise Redknapp to bring to life the 'it' from the famous strap line 'Don't just book it, Thomas Cook it.' Thomas Cook's New Year campaign, on TV from the 1st January, will see updated creative executions including footage that updates the original Jamie and Louise film. More than ever, the campaign will re-enforce the idea that when you want to organise your dream trip, look to Thomas Cook holidays.
The new TV ads will include a post -10pm take on the original 30' ad, which sees Jamie emerge from the sea a la James Bond, and includes more footage of Louise on the beach with a newly recorded voiceover from the BBC's 'Something for the Weekend' host. As a nod to Jamie's football punditry, a sports exclusive 20' ad will see extended footage of Jamie's 'keepy uppy' skills on Llandudno Beach in Cape Town.
The original ad has also been updated with new frames and a new voiceover by the Redknapps.
Michael Johnson, Marketing Director at Thomas Cook UK & Ireland, said, "We were very impressed with last year's response to the Jamie and Louise campaign, so working with them again was an easy decision to make and we're really excited with the how the new adverts look.
"As the cold weather plays its part in turning people's thoughts to sunnier climes as they look to book their well deserved holiday, we're sure that our new campaign will help holidaymakers dream of next summer."
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